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AI Product Discovery
Carter connects your product catalogue with AI assistants, making your inventory discoverable wherever people ask AI about products.
Agentic Commerce End-to-End
Carter connects any online experience with the world of commerce — all the way from product discovery and comparison to payment, fulfilment and returns. Carter’s Agentic Commerce platform can add buying to any website or app, and make any merchant buyable in AI channels.
Book a demo- For Websites & Apps
- For AI Assistants
- For Merchants
- For Banking & Fintech
- For Logistics
- For Airlines
- For Brands
- For Marketplaces
- For Comparison
- For Content
1,500+
Merchants
40+
Countries
15M+
Products
For Websites & Apps
Carter AI Shopping Assistant: Add End-to-End Commerce to any Website or App
Carter’s embeddable AI Shopping Assistant adds end-to-end commerce to any website or app. Users can discover and compare products conversationally, purchase from multiple merchants in a single checkout, and manage shipments and returns — all without leaving your experience.
Carter’s AI Shopping Assistant is available now. Book a demo!
Book a demoWith Carter, your users can compare products, prices, specifications and reviews across merchants, with AI-generated summaries and enriched product data that make the differences easy to understand.
Carter finds the right products for your users, and then finds the merchants with the cheapest prices and the fastest deliveries, ensuring an optimal ecommerce experience every time.
Users can buy products from multiple merchants in a single shopping experience, with one basket and one payment.
Buying with Carter is a one-click affair, taking users from product discovery to completed purchase without sending them away to individual merchant checkouts.
Carter’s agents handle the complexity behind the scenes: connecting to merchants, completing purchases and confirming orders, even when merchants don’t offer native agentic commerce integrations.
Users can follow every delivery directly in the assistant, even when an order spans multiple merchants.
Returns and refunds can be managed in the same experience, with Carter coordinating the process across merchants.
Carter for Merchants
BetaSell in AI assistants with UCP and Enriched Product Data
Carter lets you sell your goods and services through AI assistants. Carter takes care of agentic commerce for your store by implementing the Universal Commerce Protocol (UCP) for you, for both product visibility and end-to-end purchases in AI assistants. Carter also goes beyond UCP by enriching and cleaning your product data, so your products reach a wider audience.
Carter for Merchants is currently in beta. Join the beta now or learn more!
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Zero Workload
On supported ecommerce platforms, Carter for Merchants is installed as a plugin in one click, with no further configuration and no custom coding.
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Enriched Product Data for High Visibility
Carter enriches and cleans up your product data, using a multitude of sources to augment your own product data. Carter’s data pipeline improves your product visibility across AI channels as well as traditional search services.
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Multi-Channel Visibility
Carter works in all current and future AI assistant channels that support commerce through the UCP standard, including the major AI assistants as well as company-specific proprietary channels.
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Realtime Agentic Magic
Carter’s platform executes purchases and payments on merchant sites on the customer’s behalf, using per-store AI agents. Carter uniquely enables real-time pricing, availability and shipping options for the customer, ensuring that all purchases are 100% accurate.
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Automated Post-Sales
Carter includes full-fledged post-sales functionality, including shipment tracking that works with any carrier and merchant, as well as easy and automated returns & refunds handling.
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Low-Risk Pricing
Carter charges a flat monthly fee as well as a small per-transaction fee, allowing you to enter Agentic Commerce without having to worry about future costs.
Carter for Platforms
Add Agentic Commerce anywhere, in any form
Carter isn’t limited to a shopping assistant. With Carter, you can add agentic commerce to any product or experience in almost any form — through embeddable components, MCP, commerce protocols or APIs.
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Embed the Carter AI Shopping Assistant
You can easily embed the Carter AI Shopping Assistant into any app or website, enabling end-to-end shopping in your website or app with little integration work.
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Embed Carter Buy Now Buttons
Carter’s Buy Now buttons can be added into any website with one line of JavaScript code, allowing your customers to buy goods and services from merchants and marketplaces.
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Add Commerce into any AI Assistant with Carter’s MCP Server
If your company already operates an AI assistant, Carter can add commerce to it easily, through an MCP server.
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Implement UCP and connect any Merchant with all AI Assistants
For merchants, Carter implements UCP, allowing you to promote and sell your goods and services in all current and future AI assistant channels. Carter also enriches and cleans your product data, increasing your sales upside.
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UCP Aggregation
If you already support Google’s Universal Commerce Protocol, Carter can act as a single UCP merchant.
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Headless Commerce with the Carter API
Using Carter’s custom API, you can execute Agentic Commerce purchases to any store in the background, enabling headless commerce for your customers.
Why the Carter Platform is Unique
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Embeddable Agentic Commerce
Carter adds AI Shopping for your users, on any app or website.
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Connects merchants with any AI channel
ChatGPT, Gemini, Claude — or any proprietary company assistant.
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End-to-end purchases with any merchant
Carter supports all stores, regardless of whether the store supports standards or not.
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Multi-merchant purchases
Carter fully supports Agentic Commerce purchases to multiple merchants in one order.
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Realtime prices and shipping options
Carter works with realtime prices, availabilities and shipping options — not estimates or guesses.
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Full post-sales functionality
Carter handles payments, shipments, returns and refunds.
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Secure and compliant
Carter’s secure platform provides customers with an additional safety layer for online purchases.
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Multiple ways to integrate
Carter is available via JavaScript embed, MCP server, UCP or ACP, custom API and more.
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Worldwide transactions
Carter can buy goods from merchants in any country, handling payments via secure integrations to trusted partners.
Use Cases
Carter adds commerce directly to your banking experience. Carter lets customers discover and purchase products without leaving your app, while you retain the customer relationship and expand into a new part of the ecommerce value chain.
- Add shopping to your existing banking app
- Integrate commerce into your existing AI assistant
- Enable purchases across multiple merchants
- Extend the customer relationship beyond financial services
Carter expands your inventory by allowing customers to buy from multiple merchants, using Carter’s agentic commerce platform and integrated end-to-end checkout. Carter also enriches and cleans up your product data for additional sales in AI channels.
- Expand your inventory beyond your own product stock
- Integrate merchants with near-zero effort
- Enrich product data for better visibility in AI channels
- Create additional revenue streams
Carter takes care of agentic commerce for your store: it implements UCP for you, enriches and cleans your product data, and handles end-to-end purchases in all AI assistant channels.
- Implement UCP without building it yourself
- Enrich product data for better visibility
- Connect to current and future AI channels
- Enable end-to-end agentic purchases
Carter expands your inventory by allowing customers to buy from multiple merchants, using Carter’s agentic commerce platform and integrated end-to-end checkout. Carter also enriches and cleans up your product data for additional sales in AI channels.
- Expand your inventory beyond your own product stock
- Integrate merchants with near-zero effort
- Enrich product data for better visibility in AI channels
- Create additional revenue streams
Carter adds real commerce into your existing AI Assistant through an MCP server. Product discovery, multi-merchant checkout and post-sales, with no merchant integrations on your side.
- Add commerce easily through MCP
- Search and compare products across merchants
- Handle payments, tracking and returns
- No merchant integration work for you
Carter turns deliveries from the end of a transaction into the beginning of the next one. Carter lets logistics platforms add product discovery and purchasing to the customer touchpoints you already own.
- Add end-to-end commerce to tracking and delivery experiences
- Connect purchases with your delivery network
- Offer products from multiple merchants
- Create revenue beyond delivery fees
Carter turns your loyalty program into a vast commerce channel. Offer relevant products and services before, during and after travel, and allow customers to buy goods from almost any merchant with their loyalty points.
- Add shopping to your app or assistant
- One-click checkout without redirecting passengers
- Purchases can be made with loyalty points
- Create ancillary revenue beyond travel
Carter turns product comparison into completed purchases: users first find offers, then buy from any merchant without leaving your service.
- Turn comparison into checkout
- Keep users on your service through purchase
- Support purchases across multiple merchants
- Move from referral traffic to transaction revenue
Carter turns product content into commerce. Make products in reviews, guides and editorial content directly buyable, without sending readers away to complete the purchase.
- Make featured products instantly buyable
- Keep readers on your site through checkout
- Sell products from multiple merchants
- Turn product recommendations into transaction revenue
We are Carter
Built by ecommerce veterans with more than 50 years of combined experience, Carter is backed by Inventure and prominent angel investors. More than €8 million and 5 years of effort has been invested in the technology behind the Carter platform.
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Pasi Ilola
Founder and CEO
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Tom Liljeholm
Co-founder and CTO
Let’s talk
Carter can power many different commerce experiences. Whether you’re adding AI shopping to an existing app, building a new agentic channel, or connecting your store to the agentic web, tell us about your project. We’ll show you how Carter slots in.
Thanks — we’ll be in touch within one business day.
Or email us at hello@carter.inc